At Sprout, we’re constantly learning from our Farmer Facing Organizations (FFOs) and aligning their content needs to drive our approach to relevant content. We’re excited to announce that in the past month, we onboarded Shambapride, AgriBora, Farmshine, and Kwikbasket on Sprout to educate their community of farmers on good agricultural practices (GAP) for Mango, avocado, Macadamia, onions, tomatoes, maize. We strongly believe in the power of partnerships to overcome the challenges to scale agri advisory services. Sprout is very well placed to narrow the gap between research conducted by expert local, regional and global agronomic content creators by transforming it to be digital ready and farmer friendly so that FFOs can easily access and adapt the content for their farmers needs. Digital agri extension through Sprout is a win-win for content creators who find it challenging to disseminate the information directly to farmers at scale,while on the other hand FFOs are challenged with inaccessibility to lean, low resource intensive trusted digital content modules that can immensely help them with engaging with their farming communities.
“Sprout content has been of great help to our farmers and hub coordinators since we started using it in September this year. So far we have reached over 7,400 farmers with bulk messages (advisories) on maize, beans, sorghum, apiculture, rice, tomatoes, and Irish potatoes across the counties of Siaya, Kisumu, Homa Bay, Nakuru, West Pokot, Uasin Gishu, and Narok. A group of farmers who got a translation of the content in Dholuo - and also shared their feedback on how helpful the seed variety messages were requested the incorporation of local languages to help them get value from the content. It's worth noting that the Sprout Content covers all value chain activities right from site selection, management to marketing; with the Agribora platform disseminating these as broadcasts to farmers.”
Customer Success Lead,